With cinematic visuals and catchy hooks, South East Londoner Nehmy, creator of BEV LDN has really put his mark on 2016 so far. After being announced as one of the headline acts for Hybrid London’s launch show at XOYO, as part of his crew, alongside DC (http://wp.me/p48gyj-9J ) among others, we managed to catch up with him to find out more about him, his inspirations and what he has planned for the rest of the year. Check out a link at the end of the interview for his new mixtape “South East Experiences” (#SEE).
1) Who is Nehmy? How would you describe yourself? What’s your story?
I’m that French kid who got adopted by South East London, I’m random man, weird. Something always has to be/look different with me, whether it’s clothes, music, painting etc.. it can’t just be/look normal, I don’t do well with normal, it has to stand out, that right there is normal to me. Standing out. I came to London when I was 11, my mum wanted to move country, change environment, she wanted me and my siblings to learn a second language, she really done everything to make sure we’d be at an advantage once we reached adulthood.
I grew up in France as a child Paris/Strasbourg and I’ve been in London ever since, a decade plus now, South east to be exact, Green Borough. I’m truly that good kid in a mad city, growing up in south east and having to get used to the normal everyday life kids/teenagers from 2005 grime era onwards lived which included heavy influence of gang and crime culture, all that was new to me especially landing in the middle of all that, it was only God, strongwill and always thinking ahead that helped me to stay focused.
2) Who inspires you? Who are your musical influences?
I’m inspired by success, so if we’re talking music all the artists that have amassed success through hard work and perseverance both old school/new school. Only good music influences me.
3) How do you approach your visuals? NTPWR is a top class cameraman, so do you work on the concepts together?
Visuals to me are as important as music is to me, they go hand in hand. Visuals will carry out what you are portraying/saying through your music. It’s like a torch/baton carrier so I take them very seriously. All I see is movies in my head, I watch a lot of films too, how they’re filmed, who directed it, concepts, angles, the power of establishing shots, background etc…So when I approach a visual I think of a way to capture something/somewhere on some film tip, like its never been captured before.